Reviews
Natural Awakenings Chicago Feb 28, 2020
“Color psychology definitely plays a role in why we’re attracted to plants, according to Louise Rosenberg, owner and curator of Cultivate Urban Rainforest & Gallery, in Evanston. Like Joy, she feels green’s calming tone and that houseplants bring us closer to nature help us manage some of the stress we might be feeling with what’s happening in our world.”
Daily Northwestern Feb 3, 2020
Local plant shop creates sensory experience for customers
“Upon stepping into Cultivate Urban Rainforest and Gallery, the temperature changes and the humidity rises. Even the smell is different, resembling a mossy fragrance.
Louise Rosenberg founded the plant shop, located at 704 Main St., in 2015. It’s covered floor to ceiling in green leaves, immersing customers in a sensory experience. Rosenberg said owning Cultivate has been the “coolest and most wild ride” of her life.”
Star Tribune Oct 13, 2017
Chicago's elevated northern burb
"I made a really cool living room, and I said, ‘Come in,’ ’ says Louise Rosenberg of Cultivate Urban Rainforest and Gallery. She personally curates the exotic house plants — look for beautiful ferns and terrariums — and nature-showcasing home decor and furnishings and regularly hosts artists’ talks and community benefits."
J. Siegel Designs Blog Aug 17, 2017
Cultivate Urban Rainforest & Gallery
"Reflecting my predilections, the place shows off carnivorous plants, ferns and succulents to their advantages (light conditions mid-day made photographing "interesting"). The owner, Louise Rosenberg, ‘founded Cultivate on the belief that plants, art and community create a wonderful synergy that is self-sustaining."
Chicago Gallery News Jun 27, 2017
An Interview with a Dealer: Louise Rosenberg
"Each week, CGN interviews a local art dealer to discuss the ins and outs of running a gallery in the city of Chicago. This week we caught up with Louise Rosenberg of Cultivate Urban Rainforest & Gallery."
The Lokal May 23, 2017
"In the modern world it is becoming harder and harder to find a piece of natural beauty when one lives in a city. This is why Louise Rosenberg’s Cultivate is a real treasure and a must for all the nature-lovers. Whether you are looking for houseplants or pots and terrariums, garden accessories or books on plants and nature, this is definitely the place to be."
Windy City SecretsNov 1, 2016
The Urban Rainforest You Didn’t Know You Needed
"Let’s face it: it’s hard to resist a tiny, adorable succulent plant. What’s harder is caring for one when you don’t know the difference between an air plant and a fern. That’s where Cultivate comes in! Cultivate Urban Rainforest & Gallery is all about making your foray into plant parenthood as easy, fun, and cheap as possible."
Yelp Official Blog Jun 13, 2016
For The Love Of Dirt At Cultivate Urban Rainforest
"Not everyone has a green thumb, but after North Shore Elites and their guests stopped by Cultivate Urban Rainforest & Gallery, everyone was excited to get their hands into some dirt."
Illinois Business DailyNov 10, 2015
Ribbon cutting set for Cultivate Urban Rainforest in Evanston
"A ribbon-cutting ceremony on Thursday will mark the opening of one of the Evanston Chamber of Commerce's newest members, Cultivate Urban Rainforest & Gallery."
Evanston Round TableOct 21, 2015
"Broadening Evanston’s wide spectrum of artistically inspired and unique retailers is Cultivate Urban Rainforest and Gallery at 704 Main St. Entering Cultivate is like being drawn into a cool, contemporary, carefully curated secret garden."